Lead Category Account Manager - Target Media Network
Target - Minneapolis, Minnesota
LEAD CATEGORY ACCOUNT MANAGER
About us:
Target is one of the world’s most recognized brands and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Media Network activates where ecommerce and advertising intersect, offering robust digital advertising solutions with the goal of helping our guests find and discover brands, deals and trends they love. We help advertisers connect with Target guests on Target.com, across our other owned and operated platforms and on 150 premium sites through Bullseye Marketplace. Everything we do begins with the guest, including our approach to advertising.
As a Lead Category Account Manager, you’ll drive the creative strategy and creative oversight at both the account and brand level opportunities that drive shopper marketing and national brand advertising revenue for Target. As these opportunities are identified, you will manage the end-to-end creative execution including KPI alignment, pitch/proposal presentation, execution, post-launch QA and expense management. A critical thought partner internally, you will be relied upon to be a client-facing Target brand steward supporting merchandising and marketing priorities for your assigned book of business. Your status as a trusted internal liaison coupled with the acute knowledge of digital industry challenges will help you to be solutions-oriented and have the ability to work through escalations and difficult situations independently.
This client-centric individual must also promote productivity and efficiency in the work and partner with Sales, Agencies, Brands, Creative partners and Target's Key, JBP and Innovator vendors to uncover growth opportunities. This position reports to the Sr. Category Account Manager, TMN. This is a fantastic opportunity to join an amazing team that was awarded “2017 Digital Marketer of the Year” and further your digital media career. Job duties may change at any time due to business needs.
About you:
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Bachelors’ degree B.A. /B.S or equivalent work experience.
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7 years of Account Management or Content Strategy in the Digital space with ability to manage multiple large projects.
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Demonstrated ability to build and maximize relationships with both internal and external partners.
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Ability to articulate and translate client objectives and lead team with creative assignment.
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Be creative ambassador and steward of the Target brand. Build a culture of creative thinking and innovation.
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Strong understanding of digital and social platforms as well as their use in marketing.
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Excellent communication, presentation and interpersonal skills. Demonstrated ability to share actionable recommendations in a concise and persuasive manner.
Posted: 30+ days ago
