Communications Director - Americas

Kering - New York, New York

Objective- : The Communications Director – Americas plays an integral role of promoting the Pomellato brand in the Americas Region.  The Communications Director – Americas will develop a strategic communications plan for the region and will lead and participate in the execution of that brand.   

 

Role and Responsibilities

Communications Strategy, Vision

• Develop and implement an integrated market-wide strategic communications plan for both media and editorial to broaden awareness to the brand in the Americas market.
• Create a Brand/PR strategy that will foster and grow senior level media relations across fashion, tech, e-commerce, retail, entertainment and consumer press.
• Identify, implement and manage the communication strategy across a wide range of communication vehicles (social, print, digital, conferences, events).
• Identify challenges and emerging issues faced by the Americas market.  Work with staff and President to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
• Work with central to create event formats with relevant adaptations for the USA
• Help develop yearly advertising plan

 

Communications Operations

• Serve as lead point person on media and editorial interactions in the market that help promote and/or impact the organization and actively cultivate and manage press relationships to ensure coverage of the brand Exercise judgement to prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed
• Oversee or execute as needed, the development of all print and branded materials
• Manage relationships with any communications-related vendors or consultants
• Develop relations with the relevant digital influencer community.
• Monitor competitive environment via daily review of competitive/industry news
• Lead monthly recap with local and central management
• Lead and execute Americas Region Corporate Brand events
• Oversee, or execute as needed, all copy intended for public consumption to ensure its alignment with the strategic communications plan
• Establish and report on measurable objectives for PR coverage/value and ROI on brand events and advertising
• Work with Marketing team to provide communications support for the company by converting PR materials and media coverage into marketing tools and other brand awareness presentations

Team Development and Management

• Recruit and manage a communications coordinator to support the development and executive of the communications strategy
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
• Monitor and develop staff using a supportive and collaborative approach on a consistent basis

Essential Physical Requirements:

• Lift, carry and pull merchandise weighing up to 15-20 pounds.

Qualifications and Education Requirements

• Bachelor’s Degree; Marketing, Communication or Public Relations;
• 5-8 years of Public Relations and Media Relations experience;
• Demonstrated skills, knowledge and experience in the design and execution of communications and public relations activities with luxury fashion/accessories;
• Strong relationships with key editors and influencers at leading media outlets, blogs and within brands market environment;
• Strong interpersonal and communications skills and the ability to work effectively with a wide range of media outlets;
• Excellent oral and written communication skills
• Experience in digital, commerce, fashion and entertainment industry
• Strong creative, strategic, analytical and project management skills
• Proficiency in Microsoft Word/Excel/Outlook/PowerPoint
• Highly motivated, strategic thinking and self-starting individual
• Ability to multi-task in a fast paced environment
• Strong organizational and project management skills
• Domestic and international travel

 

Preferred Skills

• Prior Luxury fashion/jewelry industry experience preferred

---

Posted: 30+ days ago

Apply Now