Principal, Marketing Scientist
AT&T - Atlanta, Georgia
AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.
Do you want to use your analytic skills to help craft AT&T’s advertising campaigns? Would you like to work in an award-winning group in AT&T Mobility that’s globally recognized for advancing the science of marketing analysis and media optimization?
AT&T’s Marketing Science & Insights department is looking for an innovative and experienced professional to join our team.
The mission of the MSI team is to develop and implement a systematic approach to managing marketing impact on sales, profitability and brand equity. The Principal, Marketing Science position manages measurement and insights for marketing/advertising investment and impact, specifically in the area of market mix optimization. You will lead team efforts to develop, maintain, and refine market mix models, multi-channel attribution models and associated data for AT&T’s Mobility business. Insights from mix models will drive strategies and tactics to increased sales, lower churn and optimize AT&T’s deployment of advertising messages, mass media, social media and direct/digital marketing.
The successful candidate will:
Lead the development of marketing ROI programs, measurement, and framework. This includes leading a small team of internal employees and large vendor teams to develop complex models and associated data sets Manage analytical and data teams consisting of both direct reports and vendors Develop and maintain market mix models, attribution models and other marketing ROI analytics Share insights with senior executives and craft related action plans with internal stakeholders
This is the type of background we’re looking for: excellent analytical skills and experience developing multivariate models to produce insights. Proficiency using SAS is a must. Strong Excel spreadsheet skills are required, along with experience managing large, complex data sets. A Bachelors’ degree in economics, decision science, computer science, science, analytical marketing or other quantitative field is required; a Masters or PhD is strongly preferred. The successful candidate will have at least 8 years’ relevant work experience (10 years is strongly preferred). Candidates must be able to manage complex, time-constrained projects and serve as a subject matter expert. He/she will have excellent written and verbal communication skills and is a team player who can negotiate with and influence a wide range of business constituencies.
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
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Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
