Principal Marketing Scientist
AT&T - Atlanta, Georgia
AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.
Want to evolve marketing into a fact-based discipline?
AT&T’s Marketing Science & Insights department is looking for an innovative and experienced Marketing Science professional to join our team.
The Team
The Marketing Science & Insights team optimizing AT&T Mobility marketing and media spend and develops advertising/media research and insights. The mission of the MSI team is to develop and implement a systematic approach to managing marketing’s impact on sales, profitability and brand equity. The team develops tools, guidance and insights for measuring and optimizing marketing return on investment using market mix models, multi-channel attribution, market testing, cutting-edge consumer research and advanced analytics.
The Position
The Principal Marketing Scientist manages measurement and insights for multi-channel attribution. Attribution is an emerging discipline which uses statistical modeling to understand how different digital and offline media, websites, and other marketing stimuli impact consumers’ propensity to purchase. The Principal Marketing Scientist will lead team efforts to develop, maintain, and refine multi-channel attribution models and advanced analytics for AT&T’s Mobility business. Insights from attribution models will drive strategies and tactics to increased sales, lower churn and optimize AT&T’s deployment of advertising messages, digital/direct media, offline/mass media, and social media.
The Details
- Lead the development of next-generation multi-channel attribution programs, measurement, and framework. This includes leading a small team of internal employees and large vendor teams to develop complex models and associated data sets
- Manage vendor/outsourced analytical and data teams
- Develop and maintain attribution models, related digital analytics and other marketing ROI analytics
- Share insights with senior executives and craft related action plans with internal stakeholders
- Serve as the key project manager/subject matter expert for implementing multi-channel attribution at AT&T Mobility
The Person
The ideal candidate will possess excellent analytical skills and have experience developing multivariate models to produce marketing insights. Prior experience with digital/online analytics is required. Proficiency using SAS is a must. Strong Excel spreadsheet skills are required, along with experience managing large, complex data sets. A Bachelors’ degree in economics, decision science, computer science, science, analytical marketing or other quantitative field is required; a Masters is strongly preferred. Prior experience with digital attribution or multi-channel attribution is desirable but not required; experience with customer analytics, market mix modeling or direct marketing is helpful.
The successful candidate will have at least 8 years’ relevant work experience (10 years is strongly preferred). Candidates must be able to manage complex, time-constrained projects and serve as a subject matter expert as well as an effective project manager. He/she will have excellent communication and project management skills and must be a team player who can negotiate with and influence a wide range of business constituencies.
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
