Overall Purpose: Drive awareness and revenue at agency & client level across our data driven products, including: Addressable TV Advertising & Cross Screen Addressable, Data Driven Linear, OTT, Interactive TV and Premium Digital Video Advertising.
Key Roles and Responsibilities:
Manages a portfolio of client and agency accounts (new & existing accounts)
Drives revenue generation via lead qualification and prospecting
Generates and attends high level client meetings
Carries out the entire sales process from initial contact to close, generally with regular guidance from senior staff
Identifies leads through the category intelligence process led by Ad Sales Research
Creates a roadmap for each category by account. Understands trends, product launches and opportunities for each category.
Identifies and sell through larger strategic partnerships that combine data and media
Accountable for achieving advertising sales goals or quotas
Attends Industry events where there are client side executives present
Works cross functionally with the larger AT&T Enterprise group for client introductions where appropriate
Education: Bachelor’s Degree preferred.
Experience: 7 - 10 Years’ experience preferred.
Supervisory: No
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