Lead Channel Manager, Digital Experience
AT&T - Atlanta, Georgia
AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.
Marketing Strategy and Customer Loyalty Team: We Transform Ideas into differentiation.
In this position, you will be a key member of the AT&T THANKS digital experience team bringing your strategic perspective to both the web and app. Your primary responsibility will be to put the customer at the center of digital experiences to help drive program awareness, engagement, and redemption. Your forward-thinking and mobile-centric perspective will help shape our user experiences, capabilities, and content strategy. Your focus will be on helping to design and deliver best-in-class digital experiences.
This role includes managing internal and external partners for strategic alignment, work prioritization, and delivery. You will collaborate with representatives from various internal organizations such as Product, Marketing, Security, Online, Reporting, Legal, IT and others to partner and ensure digital experiences meet the business and customer needs in the short-and-long term. You will also help manage the THANKS digital agency of record.
Collaboration is key to success as part of AT&T THANKS and you will work across the team to ideate and plan for web and app capabilities and experiences. Measures of success will include digital experience engagement, ease of redemption experiences, and ultimately our collectively ability to retain customers through these initiatives.
Details include:
- Digital realization of roadmap for web and app
- Collaborate with internal and external partners to evolve digital experiences
- Manage program timelines from ideation to launch as needed
- Support business goals through delivery of digital experience
This type of background will help to ensure your success:
- 7 years’ relevant, related marketing experience
- Great at rallying partners to do the best work of their career
- Ability to build strong collaborative relationships with a diverse range of partners
- Ability to shape and harness qualitative and quantitative research to drive good decision-making
- Ability to simply and effectively communicate complex concepts and research outputs
- Ability to leverage multiple sources of data to drive sound economic decisions
- Excellent Microsoft Excel and PowerPoint skills
Personal Characteristics to be successful:
- A high degree of drive, energy and intellectual ability
- Intellectual curiosity and horsepower to quickly grasp complex challenges
- A natural collaborator. An individual with the intellectual agility and organizational savvy to solve complex issues and find win-win solutions when working with a number of parties
Education:
- BS/BA Marketing, Market Research, Finance or related field
- MBA preferred
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
