Director, Advanced Analytics & Marketing Science
AT&T - Atlanta, Georgia
With one of the biggest data sets in the world, you’ll use data-driven analytics to tackle our business challenges and drive the innovation that changes the lives of our customers. In fact, your work will impact major decisions that go all the way to the top. This is your chance to turn the massive scale of possibilities at AT&T into an equally big opportunity.
You:
Are influential and instrumental as you help shape the direction of AT&T’s marketing and advertising spend strategy. Your mastery of advanced analytics techniques, coupled with your media and advertising savvy, will propel you to direct return-on-investment (ROI) analytics in this space and conduct successful market test/learn analyses. Your expertise in these areas will help you to shine:
- Multiple Regression Modeling
- Structural Equation Modeling
- State Space Analysis
- Machine Learning techniques
- Logistic Regression
- Multinomial Logit
- Hierarchical Bayesian analysis
- Factor and Cluster analysis
- CART/CHAID analysis
- Hypothesis testing and experimental designs
This role is not for the faint of heart. Examples of what you’ll do include:
Advertising Return on Investment Analyses
- Lead the test design, development effort, validation, results presentation and production phases of statistical models and analyses from hands on product development to client engagement.
- Develop, disseminate and execute analytical methodologies for quantifying the impact of advertising (creative message and media spend) on sales, determining ROI, LTV and other KPIs and provide recommendation for optimizing advertising and generating incremental lift.
- Create attribution solutions through a mix of top-down and bottom-up approaches utilizing various algorithms such as regression, game theory, machine learning to inform media strategy.
- Conduct descriptive statistical and diagnostic techniques to determine model validity, accuracy and goodness-of-fit, such as: p-values, Variance Inflation factor (VIF), Durbin-Watson, etc.
Data Management and Data Governance
- Direct the architecture, design, implementation and maintenance of large, complex data sets from varied sources.
- Lead the team in integrating and enhancing robust data sets, automating processes, upgrading technology solutions, etc.
- Formulate techniques for quality data collection to ensure, adequacy, accuracy and legitimacy of data.
- Devise and implement efficient and secure procedures for data handling and analysis.
Market Test/Learn Analyses
- Design custom ad-hoc quantitative test/learn programs to quantify, triangulate and validate MMM and other ROI results/findings.
- Leverage advanced statistical solutions such as: clustering/segmentation analysis, factor analysis, ANOVA, ANCOVA and perceptual mapping, etc.
Lead & Mentor a Team
- Lead a team of principal advanced analysts and principal modelers and provide technical leadership using sound understanding of relevant statistical techniques
You should have a solid foundation, such as:
- Advanced degree in Statistics, Mathematics, Computer Science, Economics, Marketing or Business Communications
- 10 years in marketing analytics with 3-5 years' experience in marketing mix modeling, regression analysis and/or statistical modeling experience in a marketing setting
- Expert experience with statistical modeling and simulation tools such as SAS, SPSS and R
- Expertise in market mix modeling and attribution
- Solution architecture, data modeling, reporting and data warehouse tools/concepts, data architecture, and ETL experience
- Experience with data and information visualization methodologies, tools and techniques
- Experience in leading a team of highly specialized, technical analysts
- Ability to validate and derive insight from large amounts of data from diverse sources
- Basic understanding of marketing communications, advertising and media planning/buying process
- Demonstrated experience interfacing with executive management
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
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Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
