Sr. Advertising Manager Marketing Communications
AT&T - Atlanta, Georgia
Senior Advertising Manager – Marketing Communications
As an Advertising Manager, you will assist in the development of marketing communications programs to increase the profitability of company products and services through the utilization of various advertising media. In this position, you will assist in the development, execution and monitoring of integrated communications programs on behalf of the specific business line in support of the strategic business objective. In this position you will be considered an expert within the marketing communications discipline and an acknowledged authority within the organization. Responsibilities include marketing, advertising, communications, and agency management.
Additional Responsibilities
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Assist in the development, execution and management of national advertising components and special projects
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Responsible for project management with tracking against deadlines, production schedules, budgets and competitive response initiatives
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May assist in managing all wireless advertising messaging specifically including but not limited to TV messaging/rotations/trafficking and broadcast/digital on-air sponsorships
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Maintain working knowledge of other major functional areas to integrate and communicate that information
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Work with all internal departments (such as but not limited to Social, Media, Sponsorships, Segment, Promotions, Legal, Product, eCommerce, etc.) and partners (such as handset vendors) as necessary, to gain correct direction, information and approvals
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Maintain advanced knowledge of broadcast, digital, mobile, social, print and radio production as well as knowledge of media best practices
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Provide on-going support to advertising team
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Position is located in Atlanta, GA
Required Qualifications
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Three or more years related experience in marketing, advertising or communications
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Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
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Must possess both outstanding written and oral communication skills
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Exceptional organizational and problem solving skills and proven ability to handle multiple tasks
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Excellent customer/client service skills
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Ability to travel as needed based on the needs of the business
Desired Qualifications
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Bachelor's degree in marketing, advertising, communications or related discipline
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Knowledge of wireless terminology, products, and services
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Knowledge of telecommunications industry and terminology
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Advertising agency experience
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Solid understanding of media planning
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
