Senior Manager, Marketing Campaign Analytics
AT&T - Atlanta, Georgia
With one of the biggest data sets in the world, you’ll use data-driven analytics to tackle our business challenges and drive the innovation that changes the lives of our customers. In fact, your work will impact major decisions that go all the way to the top. This is your chance to turn the massive scale of possibilities at AT&T into an equally big opportunity.
This key role on our Customer Contact Campaign Optimization team will prioritize marketing campaigns based on the optimization framework. You’ll establish consistent metrics and priorities by leveraging cross-functional resources throughout the company.
The successful candidate will:
- Establish consistent measurement across all campaigns, ensuring inputs and methodologies are aligned
- Partner with our Analytics team to come up with consistent reporting across all campaigns
- Prioritize specific campaigns within the optimization framework, balancing financial returns, business needs and optimization objectives
- Communicate reporting clearly to stakeholders and quickly pivot based on current trends
- Influence the prioritization of marketing campaigns by collaborating with marketing teams and campaign teams
- Ensure optimization best practices are being utilized
- Communicate with internal stakeholders regarding results, deliverables, and program status
Required:
- 5 years of relevant, related analytic and/or marketing experience
- Ability to champion ideas and execute in an expedited timeframe
- Strong strategic, financial, analytical and conceptual skills
- Proficiency with MS Excel and Power Point
Desired:
- Experience with SAS
- An industrial engineering background or experience would really help you to stand out
- Bachelor’s degree in Marketing, Business or related discipline
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
