Lead Marketing Communications Manager, Advertising

AT&T - Atlanta, Georgia

AT&T Entertainment Group is a premium effortless mobile entertainment experience.  Using enhanced advertising we are a leader in addressable video and delivery across all screens.  As a Lead Marketing Communications Manager, you will develop advertising communications programs to increase awareness and profitability of company products and services through the utilization of various advertising media. In this position you will be considered a source of knowledge within the advertising communications discipline and expected to perform in accordance with the expertise and knowledge within that discipline. 

 

Additional Responsibilities:

 

• Interface with Senior Leadership, Marketing and company management to develop and implement advertising campaigns

• Develop, execute and management of multiple tactics such as TV, print, radio, OOH and digital

• Be responsible for project management with tracking against deadlines, production schedules, budgets and competitive response initiatives

• Maintain working knowledge of other major functional areas to integrate and communicate that information

• Work with all internal departments such as Social, Media, Sponsorships, Marketing, Legal, Product, e-Commerce and partner as necessary to gain correct direction, information and approvals

• Maintain advanced knowledge of broadcast, digital, mobile, social, print and radio production as well as knowledge of media best practices

• Understand of media planning

• Provide on-going support to advertising team

• Day-to-day management of advertising agencies

Required Qualifications:

 

 

• Five or more years' related experience in advertising, including advertising agency experience

• Experience in managing both off-line and online advertising tactics

• Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook

• Must possess both outstanding written and oral communication skills

• Exceptional organizational and problem solving skills and proven ability to handle multiple tasks

• Excellent customer/client service skills

• Ability to travel as needed based on the needs of the business 

Desired Qualifications:

 

 

• Bachelor's degree in marketing, advertising, communications or related discipline

• Knowledge of wireless terminology, products, and services

• Knowledge of telecommunications industry and terminology

• Competitive pay (base salary plus bonus incentive). 
• Excellent benefits (401k, tuition reimbursement, paid time off, medical/dental and more!)
• Top-notch on-going training on the latest technology
• A fun, fast paced work environment

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

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Posted: 30+ days ago

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